The Role of Communication in Consumer Attitude and Decision Behaviour
Keywords:
Communication, Consumers attitude, Decision BehaviourAbstract
Evolution of digital technology is changing consumer behaviour by translating in-store experience to online environment with ease. Advancements in information technology have enabled consumers to evaluate their choices and create an interactive consumer decision behaviour. The objective of this short research paper is to gain insights about the changes in consumer preferences that are being impacted by the ongoing digital revolution.
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Published
02-03-2022
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