AN EXAMINATION OF THE PURCHASE INTENTION OF ORGANIC FOODS AMONG ACADEMIC STAFF OF UNIVERSITIES IN ABIA STATE

Abstract

The main objective of this study is to explore and examine the purchase intentions of organic food among academic staff in the universities within Abia State. two universities: one Federal and one State university were selected for the study. These universities are the Michael Okpara University of Agriculture Umudike and the Abia State Universities. To address the main objective of the study, quantitative survey research was adopted and data were collected from the respondents with a structured questionnaire. The population of the study comprise of all the academic staff in the universities selected and the Krejcie-Morgan formula was used to determine a sample of 363 out of which 221 respondents returned valid and usable responses. Four independent variables/constructs were selected for the and both the IVs and the DV were measured with five items each. Data collected were analysed with the aid of Sigma XL version 9.0 and the results indicate that the four independent variables are statistically significant in influencing purchase intention of organic food. The implications, both practical and theoretical were discussed.