Vol. 3 No. 1 (2022): NNADIEBUBE JOURNAL OF SOCIAL SCIENCES

Articles

• DRIVERS OF ONLINE SHOPPING IN NORTH CENTRAL AREA OF NIGERIA

  Ireneus Chukwudi Nwaizugbo, Peter Umar Danjuma

  1-52

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• SOCIAL INFLUENCE AND HEDONIC MOTIVATION AS DETERMINANTS OF ONLINE SHOPPING ADOPTION AMONG TERTIARY INSTITUTION STUDENTS IN SOUTH-SOUTH, NIGERIA

  Iselekebina Sunny Bayai, Ireneus Chukwudi Nwaizugbo, Obiajulu A. Ugochukwu Nnedum

  53-63

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• ADVERTISING EXPOSURE AND YOUTHS ALCOHOL CONSUMPTION BEHAVIOUR IN SOUTHERN NIGERIA: A SOCIO- ECOLOGICAL PERSPECTIVE

  Ahmed Momodu Bameyi, Anayo Dominic Nkamnebe, Obiajulu A. Ugochukwu Nnedum

  64-75

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• A MEDIATED MODERATION OF SOCIAL MEDIA CUSTOMER ENGAGEMENT BEHAVIOUR AND CUSTOMER LOYALTY IN THE HOTEL INDUSTRY IN ANAMBRA STATE

  Ifunanya Euphemia Mbamalu

  76-98

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